Marilyn Monroe's 'Happy birthday, Mr President' dress sells for record $4.8m Marilyn Monroe The Guardian MARILYN MONROE at the birthday party of JOHN F. KENNEDY, at Madison Square Garden in New York (May 19, 1962). The ICONIC dress was designed by costume designer Bob Mackie who was The naked dress designed by Academy Award winning costume designer Jean Louis for Marilyn Monroe in 1962, for the moment she sung Happy Birthday to John F. Kennedy, with a sketch was Marilyn Monroe's dazzling "Happy Birthday" dress, famously worn during her serenade to President Kennedy, is not just a piece of fashion; it's a piece of history. Designed by Jean Louis and adorned Marilyn Monroe's "Happy Birthday Mr President" dress fetches $4.81 million Marilyn Monroe would have been 90 today, Happy Birthday Marilyn Monroe Design by David Mandeiro. #MarilynMonroe #DavidMandeiroIllustrations